Yamira Incorporation (“Yamira”/”We”/”Us”) is committed to protecting the privacy and security of the information provided by every individual (“User”/”You”) accessing and using any version of the www.yamira.in (“Website”). This Privacy Policy outlines how We collect, use, and safeguard User information. By accessing or using the Website, You acknowledge that You have read, understood, and agreed to be bound by this Privacy Policy. This Privacy Policy applies only to information collected from residents of India.

Your continued access and use of the Website after any modifications to this Privacy Policy signify Your acceptance of the updated terms. Therefore, We encourage You to review this Privacy Policy periodically. Your use of the Website, along with any disputes arising from it, is subject to this Privacy Policy.

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Such changes will take effect immediately upon posting the revised Privacy Policy on the Website, and We are not obligated to notify You of any modifications.

From time to time, Yamira may introduce special programs, activities, events, or promotions (“Programs”) with unique or additional terms, privacy notices, and/or consent forms that specify how the information You provide will be processed in relation to these Programs. We encourage You to review the applicable terms before engaging in or participating in any Programs.

COLLECTION OF PERSONAL INFORMATION

• a) Yamira Incorporation gathers personal details from Users that can identify them, including but not limited to name, gender, age, date of birth, height, weight, mobile number, address, email address, identity proof number, phone number, and health or fitness-related data (“Personal Data” or “Personal Information”). This is outlined in Clause 3 of this Privacy Policy. It is specified that:

• (i) Some User information is mandatory, while others are optional. Certain details will remain private, whereas some may be visible to other Users. Users will always be informed about the distinction.
• (ii) Additional information may be collected as the User continues interacting with the Website, whenever voluntarily provided.

HOW DOES YAMIRA INCORPORATION COLLECT PERSONAL INFORMATION?

• a) Certain essential details are collected during registration on the Website to facilitate User login, verify identity, and prevent fraudulent activities such as misappropriation or cheating, as determined by us and our banking/service partners.
• b) To access various Website features, Users may be asked to provide additional personal details after registration, which will only be collected with explicit consent.
• c) We may also automatically collect certain data through User participation in Yamira Incorporation programs, contests, industry affiliations, or anonymous data logs through web servers. This includes:
• i) The IP address assigned to the User’s device.
• ii) The domain server through which the User accesses the Website and its features.
• iii) The type of device used by the User (“Device”).

It is clarified that such data remains anonymous and is linked only to the unique identifier of a specific Device.

• d) Users may grant access to personal information stored on third-party platforms such as social networking sites (e.g., Facebook and Twitter). Yamira Incorporation will access such information strictly as per the User’s privacy settings and explicit authorization. If a User links their Yamira Incorporation account with an external service, they agree that we may collect, store, and use such information per this Privacy Policy.
• e) With the User’s explicit consent, we may access specific text messages (SMS) from the User’s inbox, particularly those originating from business service providers (e.g., retail outlets, financial institutions, mobile carriers, and utility providers). This allows us to enhance our services, and only business-related messages from alphanumeric senders will be accessed.
• f) To further improve User experience, we may:
• i) Automatically collect and analyze location data using GPS, IP addresses, or cell tower locations.
• ii) Gather information about the User’s Device, including installed applications, their usage patterns, and interactions with Device features.

LINKS TO EXTERNAL WEBSITES

Our Website may include links to third-party websites for additional information. However, we do not control these external sites and are not responsible for their data protection or privacy practices. Users should review the privacy policies of such sites independently to understand how their data is managed.

INFORMATION COLLECTED

• a) Yamira Incorporation may collect the following types of information:
• i) Contact details and preferences, including name, email address, mailing address, phone number, and emergency contact information.
• ii) Biographical and demographic data, such as date of birth, age, and gender.
• iii) Payment-related details required to process transactions, such as credit card numbers and financial account information.
• iv) Username and password created by You for accessing an account on our Website.
• v) Publicly available information.
• vi) Internet activity, including Your Internet Protocol (“IP”) address, browsing history, search history, and interactions with Yamira Incorporation and its advertisements.
• vii) Device-related data.
• viii) Geolocation data, such as Your physical location or movement patterns (refer to “Cookies and Other Tools” below).

HOW DOES YAMIRA INCORPORATION USE PERSONAL INFORMATION?

a) Generally, Yamira Incorporation may utilize Your information to:

• Provide and enhance Our products and services.
• Develop new offerings and improve existing ones.
• Fulfill User requests.
• Offer customer support, manage inquiries, complaints, and related services.
• Send administrative updates regarding Yamira Incorporation’s products or services.
• Inform You about promotions or offers relevant to Your interests.
• Invite You to participate in surveys related to Our offerings.
• Gain insights into customer preferences and engagement with Yamira Incorporation’s services.
• Maintain Our online platforms.
• Analyze User interactions with Our services.
• Ensure the security of Our Users and digital platforms.
• Safeguard Our online services, including Our Website.
• Conduct audits related to Our interactions with You.
• Identify and fix technical issues that impact service functionality.
• Defend against legal claims, litigations, and investigations.
• Comply with applicable legal and regulatory requirements.

b) Yamira Incorporation may also use collected data to personalize Your experience by:

• i) Identifying new and returning visitors to Our Website.
• ii) Remembering personal preferences to enhance User experience.
• iii) Displaying more relevant advertisements based on Your interests.

c) Yamira Incorporation may use Your data for additional purposes disclosed from time to time. If You contact Us via email or through Our Website, We may use the provided details to respond to Your inquiry. We may also store such information for future communications, including updates, newsletters, special offers, new services, and promotional material.

d) Personal Information may be used for internal business operations such as data analysis, audits, service enhancement, website improvements, and evaluation of promotional efforts.

e) Aggregated or de-identified data may be utilized for various purposes, including the development and improvement of Our products and services.

f) By providing information on Our Website, You grant Us a license to use, modify, display, distribute, and create derivative works from that information to facilitate Website services. By submitting such data, You confirm that You have the legal authority or necessary permissions to allow Us to use the information as outlined in this Privacy Policy. Where permitted by law, We may also use, license, reproduce, distribute, disclose, or aggregate non-personally identifiable data derived from Your usage of Our Website, for which You hereby provide Your consent.

DOES YAMIRA INCORPORATION SHARE PERSONAL INFORMATION?

a) Yamira Incorporation may share your information within the Yamira Incorporation group companies and affiliates.

b) We do not use User information for any purpose other than in connection with the Website. We do not rent, sell, or share User information and shall not disclose any of the User’s Personal Information to third parties. However, we may share Personal Information with our vendors, contractors, business and service partners, or other third parties (collectively, “Service Providers”). Service Providers may include analysis firms, advertisers, payment processing companies, customer service and support providers, email, IT services and SMS vendors, web hosting and development companies, and fulfillment companies.

c) Some Service Providers may collect personal data on behalf of Yamira Incorporation. These third parties may be provided with access to personal data needed to perform their functions. Additionally, Yamira Incorporation requires its Service Providers to maintain confidentiality and use Personal Information solely to perform functions for Yamira Incorporation.

d) If Yamira Incorporation sells all or part of one of its product lines or divisions, your information may be transferred to the buyer. Yamira Incorporation reserves the right to disclose your information to respond to authorized information requests from government authorities, valid judicial requests, national security concerns, fraud investigations, or as otherwise required by law.

e) Yamira Incorporation may disclose your Personal Information as required by law to competent law enforcement bodies, regulatory agencies, courts, or other third parties where disclosure is necessary to comply with a regulatory requirement, judicial proceeding, government request, or legal process, or to protect the safety, rights, or property of our customers, the public, Yamira Incorporation, or others. We may also disclose information to exercise, establish, or defend Yamira Incorporation’s legal rights.

f) We will not use User information for any purpose other than in connection with the Website. We will not rent, sell, or share User information and will not disclose any personally identifiable information to third parties, unless:

• i) It is done with the User’s explicit permission;
• ii) It is required in connection with services provided through the Website;
• iii) It is necessary to investigate, prevent, or take action against illegal activities, fraud, security threats, violations of Yamira Incorporation’s terms and conditions, or to defend against legal claims;
• iv) It is required for compliance with court orders, legal authority requests, or law enforcement directives; and
• v) It is used as part of aggregated, non-personally identifiable data shared with advertisers.

COOKIES AND OTHER TOOLS

a) Yamira Incorporation collects information using cookies, tracking pixels, web beacons, and other technologies (collectively, “Tools”). These tools help us understand, customize, and enhance user experiences on our Website and services, as well as manage our advertising. These technologies improve usability by allowing us to offer personalized services, compile statistics, serve relevant advertisements, analyze trends, and administer our services effectively. If we collect your Personal Information, we may associate it with data obtained through these Tools.

b) Your web browser settings allow you to control cookie acceptance, rejection, and notifications when cookies are sent. If you disable cookies, certain website features may not function properly. The Help section of your browser can guide you in managing cookie settings.

c) As part of clause 3 of this Privacy Policy, the following data is collected when visiting our Website:

• i) Log Data: When you use our Website, our servers automatically collect information (“Log Data”), including your Internet Protocol (IP) address, pages visited with Yamira Incorporation features, browser type, settings, timestamps, and cookie data.
• ii) Cookie Data: Depending on how you interact with Yamira Incorporation services, we may use session cookies (deleted after closing your browser) or persistent cookies (retained until manually deleted). Cookies allow us to store preferences, track website visits, retain login credentials, and serve relevant advertisements. Some cookies are linked to your Yamira Incorporation account, while others are not.
• iii) Social Media Plugins and Data: Our Website may include social media plugins (e.g., Facebook “Like” button, Twitter “Share” button) to facilitate content sharing. When you visit our Website, social plugin providers may store cookies on your device, recognizing you as a previous visitor. If you are logged into social media while browsing our Website, these plugins may share your browsing activity with the respective social media platforms. Yamira Incorporation does not control third-party social plugins. Refer to the privacy policies of these social media providers for more details.

If you link your social media or Google account to Yamira Incorporation, we may collect information (e.g., contacts, preferences) based on your privacy settings with these providers. Please review their policies before granting us access, as Yamira Incorporation is not responsible for third-party actions or omissions.

• iv) Device Information: In addition to Log Data, we may collect details about your device, including device type, operating system, unique identifiers, and crash reports. The extent of collected information depends on your device type and settings. To learn more, review your device manufacturer’s or software provider’s policies.
• v) Interest-Based Advertising: Yamira Incorporation delivers targeted advertising based on user preferences. We use tracking tools like cookies, pixels, and web beacons to personalize advertising experiences. We may work with third-party advertising vendors who collect information to provide relevant ads based on browsing activities.

Like most companies, we display advertisements where they are most relevant to customers. Our advertising partners use their own tracking tools to recognize visitors across different websites and serve personalized ads based on browsing history, purchases, and interests—an approach known as interest-based advertising (IBA) or online behavioral advertising (OBA). These vendors may also recognize users across different devices, such as mobile phones and laptops, ensuring relevant ad placement.

• vi) Retargeting: We enhance ad relevance through retargeting, which delivers personalized ads based on prior browsing activities. If you visit Yamira Incorporation’s Website, you may later see Yamira Incorporation ads on third-party sites. We and our vendors may use device IDs, cookies, web beacons, and similar technologies to track visits and serve tailored ads. This process allows advertisers to identify users across multiple websites. Review the privacy policies of third-party vendors to understand how they collect and use your data.

WHAT CHOICES DO I HAVE ABOUT HOW YAMIRA INCORPORATION COLLECTS AND USES INFORMATION ABOUT ME?

• a) Some Yamira Incorporation services may give You the option to opt-in or opt-out of offers, promotions, and additional services tailored to Your interests.
• b) Marketing and Other Communications

1. You may receive notifications and emails from Us on the contact details registered with Us. If You prefer not to receive such communications, You can opt-out by following the instructions provided in the notifications or emails. We will strive to process Your request promptly. However, Yamira Incorporation retains collected information for a period of 180 days following the cancellation or withdrawal of a User’s registration.
2. Even if You choose to opt out of marketing messages, You may still receive non-promotional communications such as security alerts, administrative messages, and policy updates.
3. Users can update or correct their personal details online. If You lose access credentials, You can retrieve them by reaching out to Us.

• c) Your Privacy Choices

Depending on Your jurisdiction, You may have rights regarding the processing of Your personal data, including:

i) Knowing the categories and specific details of Personal Information collected, whether it has been shared, and with whom;

ii) Accessing a copy of the Personal Information We hold about You;

iii) Requesting deletion of Your Personal Information.

• a) Upon receiving a User’s written request, We will delete or remove personal details from Our records, subject to applicable policies.
• b) If You no longer wish to receive notifications regarding Our services, You may modify Your notification preferences by contacting Us. However, opting out of crucial service-related communications may lead to the closure of Your account.
• c) We reserve the right to verify Your identity before fulfilling any requests concerning Personal Information, ensuring that We provide data only to the respective individuals or their authorized representatives. If You are an authorized agent making a request on someone’s behalf, additional verification may be required.
• d) If We cannot verify Your identity, We may deny the request, and if so, We will attempt to provide an explanation of the decision.
• e) Your choices regarding Personal Information will not restrict Your access to Yamira Incorporation services. However, opting out of certain services may impact Our ability to provide a seamless experience. For instance, if You request data deletion while subscribed to Our marketing communications, We will no longer be able to send promotional updates.

HOW DOES YAMIRA INCORPORATION SECURE INFORMATION?

• a) Yamira Incorporation employs reasonable measures to secure Your information during transmission from Your device to Our servers. We also implement security protocols to prevent unauthorized access, disclosure, modification, or destruction of Personal Information. However, as no internet transmission is entirely secure, We advise caution when sharing personal details online. While We take commercially reasonable precautions, unauthorized third parties may still gain access to data.
• b) We follow industry-standard security practices to safeguard User information. However, no digital storage or transmission method is completely infallible. The Website may contain links to third-party sites beyond Our control, which may not adhere to Our privacy policies. Users should review third-party privacy policies before sharing any data.

WEBSITE USAGE BY MINORS

1872. a) This Website is intended for individuals who can legally enter into contracts under the Indian Contract Act, 1872. If You are under 18 years old, You may only use the Website with parental or guardian supervision. Yamira Incorporation does not knowingly collect personal details from minors, nor do We permit minors to order products, communicate with Us, or use Our online services. If You believe a minor has provided information to Us, please contact Us to request its removal.

THIRD-PARTY SITES

• a) Our Website may feature links to external websites and third-party content not owned or operated by Yamira Incorporation. These linked sites may have separate privacy policies, and We are not responsible for their practices.
• b) If You share personal details through third-party sites, their privacy policies will govern the collection and use of that data. We are not liable for any damages or losses incurred from Your reliance on third-party content, products, or services accessed via these external websites. Users should review third-party privacy practices before engaging with them.

HOW CAN I CONTACT YAMIRA INCORPORATION?

• a) If you have any inquiries regarding your personal information, you may reach out to us by clicking on the “Contact Us” link on our website or through our designated communication channels.
• b) When communicating with Yamira Incorporation, please provide the email address associated with your registration (if applicable), along with the website address or the specific program where you provided personal data. Kindly include a clear and detailed explanation of your request, and we will strive to respond promptly to all reasonable queries.

GRIEVANCE OFFICER

• i) In accordance with the Information Technology Act, 2000, and applicable rules, the name and contact details of our designated Grievance Officer are provided below:

NAME: Madhukar Gupta

ADDRESS: First Floor, G-11, Near Shani Mandir, Ram Ganga Vihar – 1, Uttar Pradesh – 244001

EMAIL: mg@yamira.in

• ii) The Grievance Officer will acknowledge complaints within twenty-four hours and will endeavor to resolve such complaints within a period of fifteen (15) days from the date of receipt.
• iii) Yamira Incorporation, within twenty-four (24) hours of receiving a complaint from a user regarding content that is of a sensitive nature (such as unauthorized private or explicit content), will take all reasonable measures to remove or restrict access to such content hosted, stored, published, or transmitted by us.
• iv) A dedicated mechanism will be in place for receiving complaints regarding such content, ensuring that affected individuals can provide necessary details for investigation and resolution.

HOW WILL I KNOW IF YAMIRA INCORPORATION HAS UPDATED THIS POLICY?

• a) Yamira Incorporation will notify its users at least once every year regarding any non-compliance with the Terms of Use or this Privacy Policy. In case of such non-compliance, we reserve the right to immediately revoke access or remove non-compliant information as deemed necessary.
• b) We will periodically, at least once per year, inform users of our Terms of Use and Privacy Policy, including any amendments or updates made to these policies.

FOOTNOTES

• i) This policy is formulated in accordance with the Information Technology Act, 2000, and its associated rules. Under Rule 4(1) of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, body corporates are required to publish a privacy policy on their website and obtain consent for processing sensitive personal data or information (SPDI).
• ii) Rule 3 of the Data Protection Rules defines SPDI, which includes personal details such as passwords, financial information, medical records, and biometric data. Any entity collecting, storing, or processing such data must adhere to the legal requirements outlined in these rules.
• iii) Rule 5(3) mandates that users be informed when their personal information is collected, including the purpose of collection, intended recipients, and the details of the entity responsible for retaining the information.
• iv) In compliance with Rule 5(5), collected data shall only be used for the purposes explicitly stated at the time of collection.
• v) Rule 7 permits the transfer of SPDI to third-party entities, provided they maintain an equivalent level of data protection. Such transfers are permissible only when necessary for contractual obligations or when explicit consent is obtained.
• vi) A hyperlink to the Terms of Use should be included in this policy.
• vii) In accordance with Rule 3(1)(h) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, specific compliance measures must be adhered to.
• viii) Users must be provided with the option to opt out of data collection or modify their stored personal information as per Rule 5(7) of the Data Protection Rules.
• ix) The Data Protection Rules require organizations to implement industry-standard security measures, such as ISO/IEC 27001 certification or equivalent, to protect user data. Currently, no government-notified alternatives exist.
• x) In compliance with Rule 5(9), a Grievance Officer must be designated, and their contact details published. Yamira Incorporation will ensure adherence to this requirement.
• xi) This policy also aligns with Rules 3(1)(c) and 3(1)(f) of the Intermediary Rules.